This past Saturday (September 14th) Hellen showed her Spring Summer’14 collection “FUZZLAYERGLOSSBOX” during London Fashion Week. The presentation took 2 hours and in this time the guests could walk around, and take their time to look at the models & garments up close, take pictures, chat and have a drink, as the models slowly changed into new outfits, the entire collection passed by. Seeing the amount of pictures on twitter, internet, instagram, and the positive responses, we think this was a very nice way to present the collection and show that fashion doesn’t have to be in a rush all the time.
Thanks to all who helped realize this show and all who visited. You can see some more impressions here