Since last winter, we’ve been working very hard behind the scenes on a new approach for the Hellen van Rees label.
Now comes the time to start revealing! From now onwards we’ll work with a bigger collection that is continiously available to both professional buyers and private clients. This new approach suits our approach towards sustainability, timelessness and quality perfectly. While gradually evolving the collection rather than working in short fragments the focus will be on developing products that are thoroughly researched and really adds to the body of work.
We’ve made a film (click here to play) to celebrate the new approach and to highlight some great pieces and spaces within the building our atelier is based in.
The seasonless collection of 60 outfits is going to be launched on September 23rd with a big catwalk show in China and a 3 day trade fair at the China International Garment Fair (CIGF). We’re very excited to be part of this event and thankful to the CIGF for their kind and generous invitation.
Hope you enjoy the film and keep an eye on this page for later updates on this presentation and other upcoming projects!