Category Archives: Uncategorized

SS ’17 now available online

We’re happy to announce that our Spring/Summer ’17 collection is now available through our website. Inspired by romantic after sunset hues and bold minimalism featuring pretty, almost surreal textures and earthy fabrics the collection is sure to give you a whimsical feeling blending dreams and reality.   Browse through the lookbook or take a look at […]

HvR now also available through TWOL24

We’re happy to have an additional online retailer to add to our list: TWOL24 The Way of Living (TWOL24) is a curated platform, showcasing today’s indie brands within one collective, giving them the opportunity to stay independent and offering customers worldwide a transparent e-commerce concept with the latest innovations. TWOL24 is initiated by the founders […]

How to Wear: Christmas fringe

Each month we highlight a product from our shop, suggesting three different ways to style the garment for different occasions. For December we decided to go with some cheerful fringe, taking inspiration from icy snow shades and all the festive colours in the streets. Christmas is the season to celebrate – work parties, celebrating with […]

Work in progress: AW17

We are currently working on the new collection for Autumn/Winter 17 and want to give you an update and a few little hints on what is going on the Hellen van Rees atelier. For this season we are collaborating with Texperium, an open innovation centre for high quality textile recycling in Haaksbergen in the East […]

Spring/Summer’17 collection and presentations

We’re very happy to show you our new collection for SS’17! You can view the full collection online HERE In addition Hellen van Rees will be present at both Milan and Paris Fashion Week at the following locations: Milan Fashion Week Pitti Immagine – Super @ The Mall, Piazza Lina Bo Bardi 24/26 September Fair […]

Talk at Prins Bernhard Plantsoen

Hellen van Rees will be giving a talk on september 15th at the Prins Bernhard Plantsoen, Hengelo about her passion, which is textiles. What the processes are behind her brand and products, and how her work developed. Alongside Hellen, the renowned hairstylist Müfide Halaceli will talk about her passion and journey in the world of […]

Pop-up Shop at Studio Wagenaar

Starting today select items by Hellen van Rees are available at Studio Wagenaar in Hengelo, The Netherlands. For a limited time we have the honour to have a special pop-up shop within the store and an additional window display showing an insight into our Atelier. Studio Wagenaar is an esteemed fashion store in the city […]

Origin, Passion & Beliefs 2016

Following the success of Origin Passion and Beliefs in 2014 and 2015, Notjustalabel has once again worked with Fiera di Vicenza in identifying and selecting 50 innovative fashion talents from around the world. They are about to take part in building incredible experiences, gaining insights and making connections at the Origin, Passion and Beliefs fair. […]